Crafting stories
that move
people.
Rafael Segri is a creative leader focused on building brands and ideas that genuinely connect with people and culture. He recently joined Canva as Head of Creative, ECD for North America, leading creative work across the U.S., Canada, and Australia — shaping the next chapter of a brand where creativity is the product, and expanding Canva's cultural impact, especially in the U.S., working closely with the brand and partner agencies.
Before Canva, Rafa spent around 3 years at DoorDash, where he built and led Superette, the company's in-house creative studio, working in close partnership with agencies as a true extension of the team. He led a multidisciplinary team of 40+ creatives and owned the final creative call across brand, campaigns, and platforms — including a Cannes Titanium Grand Prix for DoorDash All The Ads and a PR Grand Prix for Self Love Bouquet. During this period, DoorDash was named one of the Top 10 Most Creative Brands at Cannes, Superette Ranked #2 by The One Show and The Drum Top 20 Agencies, and the company was recognized as one of TIME's 100 Most Influential Companies, a Top 50 Hottest Brand, made its debut on the Fortune 500, and was named 2025's fastest growing brand in the U.S.
Earlier, Rafa spent over 15 years at leading agencies, including McCann New York, TBWA\Chiat\Day New York, and Saatchi & Saatchi New York, where he co-created It's a Tide Ad, widely recognized as one of the most celebrated and effective Super Bowl campaigns of all time.
His work has earned the industry's highest honors through ideas that broke into culture and sparked conversations far beyond advertising. Rafa is known for clear creative leadership, strong taste, and deep respect for craft — building teams and creative environments where bold ideas thrive.
